My Journey of Building rizzelle: The Passion Behind the Brand

Starting rizzelle has been one of the most rewarding and challenging experiences of my life. As a desi girl with a deep love for skincare, this journey is about more than just building a business – it’s about bringing global skincare treasures to India with purpose and passion. Let me take you behind the scenes of what has driven me to create rizzelle and why this brand is so close to my heart.

1. The Spark of Inspiration

It all started with a dream – why should Indian consumers have to wait or struggle to find the best global skincare? As someone who has always been fascinated by the innovations in beauty around the world, I saw a gap. We deserve access to top-tier products that truly work for our unique skin needs. That’s how rizzelle was born – a platform to curate the best international skincare for us, right here in India.

2. Overcoming Challenges

As exciting as it was to dream up rizzelle, the path wasn’t without its bumps. From working with international brands to navigating the complexities of Indian regulations, there were moments that tested my patience and perseverance. One thing I knew for sure: I wanted to build something that stayed true to my vision, even if it took longer or was harder than I imagined. That passion helped me push through every challenge.

3. Curating Excellence: The Heart of rizzelle

What really sets rizzelle apart is the curation process. Every product that you see on the platform has been carefully selected – not just for its popularity, but for its quality and how well it fits the needs of our skin here in India. I know how overwhelming skincare can be, and I want to make it simpler, easier, and more effective by offering only the best of the best. Each product has to earn its place on rizzelle.

4. Building a Brand with Purpose

rizzelle is more than a brand – it’s a mission. It’s about giving everyone the opportunity to access skincare that truly works. I want this to be a space where people can explore products that fit their unique needs, learn, and feel empowered. Skincare is self-care, and everyone deserves that.

5. The Vision for the Future

Looking forward, I see rizzelle becoming a global platform, bringing even more international brands and skincare treasures to India. But more importantly, I hope it becomes a trusted name for you – a go-to space where you feel confident in the quality and authenticity of every product we offer. My goal is simple: to keep growing, curating, and ensuring that we bring only the best to your doorstep.

6. A Personal Touch

This journey isn’t just mine; it’s ours. Hearing from our community about how our products have made a difference in their skincare routines is what keeps me going. Your support, trust, and excitement mean the world to me. I want rizzelle to be a brand that reflects who we are – passionate, determined, and committed to excellence.

Deepika Jain
CEO & Founder, rizzelle

P.S. I would love to hear from you!
Your feedback, questions, and stories are what help us grow and continue this incredible journey together.

About me:
Hi, I’m Deepika, a desi girl with a passion for skincare and a vision for change. With over a decade of experience working in the finance and Tech industries, I saw firsthand the gap between global beauty innovations and what’s available in India. That’s why I founded rizzelle—to bring the world’s best skincare right to your doorstep. At rizzelle, it’s not just about selling products—it’s about curating skincare that actually works for our skin and climate. My dream is simple: to make effective, high-quality skincare accessible to every person in India. Together, let’s build a beauty revolution that puts you first.